By Tijjani Sarki
On the 7th of January,
2025, His Excellency the Executive Governor of Kano State made a decisive appointment—Comrade Ibrahim Abdullahi Waiya was entrusted with the leadership of the Ministry of Information and Internal Affairs.
In just 100 days, the Honourable Commissioner has not only embraced his role with remarkable energy and clarity of purpose, but he has also redefined what it means to serve with passion, strategy, and a deep sense of responsibility.
At his inaugural meeting, the Commissioner outlined a forward-looking vision for the state’s media landscape, emphasizing his commitment to implementing innovative strategies that will enhance the performance, credibility, and reach of state-owned media outlets. He highlighted the importance of strengthening staff welfare and investing in professional capacity building as key priorities, noting that these efforts are essential to ensuring the delivery of high-quality, impactful services to the public.
From the outset, Comrade Waiya hit the ground running, embarking on a comprehensive familiarization tour across key parastatals under his ministry—ARTV, Triump publishing company,Kano Printing Press, and Radio Kano. The goal was clear to foster unity, establish cordial working relationships, and lay the groundwork for a collaborative, performance-driven ecosystem.
EMPOWERING THE INFORMATION MACHINERY:
Recognizing the vital role information officers play in governance and grassroots communication, the Commissioner organized a three-day capacity-building training for information officers across the 44 local government areas of the state. This unprecedented step has reinvigorated the public information machinery, ensuring that the government’s developmental strides are effectively communicated and well understood by citizens.
Furthermore, Comrade Waiya engaged with Senior and Special Reporters (SR & SSR) in a strategic dialogue to enhance the amplification of the Kano state Governor’s developmental agenda—an initiative that underscores his commitment to transparency and proactive media engagement.
He also breathed new life into the once-dormant Gauta Club, creating a vibrant platform for cultural and social exchange among ministry staff and stakeholders.
DRIVING DIGITAL ADVOCACY:
Understanding the evolving media landscape, the Commissioner inaugurated the H.E Project Promotion Advocates, a team dedicated to projecting the achievements of His Excellency via platforms like Facebook, TikTok, X (formerly Twitter), and Instagram. This has significantly improved the state’s digital visibility and public engagement.
He also held sensitization meetings with online media operators, ensuring a responsible and credible media presence in the digital space.
PROMOTING DECENCY AND DIALOGUE:
In a time when political discourse often falls prey to toxicity, Comrade Waiya’s leadership stands out. He has held meetings with political programme presenters to encourage the use of decent language, as well as engaged political activists on the need for clean and constructive engagement.
Further, he extended a hand of partnership to Friday mosque Imams, seeking their support in promoting peace, unity, and progressive messaging within the communities.
BRIDGING MEDIA AND GOVERMENT:
In a bid to strengthen relationships between the media and the state, the Commissioner organized strategic meetings with media executives and held an interactive session with members of the Correspondents’ Chapel. These engagements have fostered mutual understanding and streamlined communication between the government and the media.
He also facilitated a productive meeting with the National Broadcasting Commission (NBC) aimed at sanitizing the media space and ensuring that content shared with the public adheres to ethical and professional standards.
WELFARE AND INNOVATION:
To tackle the growing trend of misinformation among journalists in the state, the Honourable Commissioner has underscored the urgent need to restore accuracy, integrity, and professionalism within the media space. As a strategic response to this challenge, he established the Kano State Ministry of Information Advisory Council—an initiative designed to elevate the standards of information management and public communication in the state. The Council, initially composed of seven distinguished members and chaired by veteran broadcaster Alhaji Ahmed Aminu, is expected to play a crucial role in guiding media practices and improving the overall quality of information dissemination. Beyond curbing misinformation, the initiative aims to foster a more informed and engaged public, strengthen the credibility of media institutions, and promote a culture of responsible and ethical journalism in Kano State.
One of the hallmark achievements within these first 100 days is the establishment and inauguration of a cooperative society for staff of the Ministry. This not only reflects the Commissioner’s concern for staff welfare but also his vision for long-term economic empowerment.
LOOKING AHEAD:
One of the most impactful events during his early tenure was the Iftar lecture, where veteran journalists and NUJ members gathered to reflect on the way forward for journalism in Kano and beyond. It was a moment of unity, introspection, and shared purpose.
As Comrade Ibrahim Abdullahi Waiya marks his first 100 days in office, his tenure is already a blueprint for what visionary, people-centered, and media-savvy leadership looks like. With a firm foundation now in place, expectations are high and justifiably so. If the last 100 days are any indication, the future of the Ministry of Information and Internal Affairs is bright and promising.
The journey has only just begun, but the impact is already being felt—loud and clear.
Tijjani Sarki
Wrote from Zawaciki,Kano
18th April, 2025
